The trade magazine Eco tourism lifted the veil on the favorite destinations for French tourists in 2012, at the opening of the IFTM Top Resa. Morocco, which takes the bull by the beast finds its pre-crisis. He welcomed 1.7 million tourists in 2012 hex and ranks as the fifth and destination after Spain, Italy, Britain and Portugal.
French tourist destinations in 2012 were unveiled in the annual ranking of the trade magazine Travel Echo, during the first day of tourism IFTM Top Resa held at Porte de Versailles in Paris until 27 September. Not surprisingly, the Spanish throne well ahead with 8.9 million French tourists in 2012, an increase of 7.1% compared to 2011. The Iberian country is followed by Italy, which totaled 4 9 million French visitors, Britain and Portugal.
In Morocco, French visitor arrivals recorded a small decline of 2.8% between 2010 and 2012. However, this did not affect the ranking of the kingdom as it has found its place in the top 5 in favor a small recovery in activity in 2012. Morocco revives even with its pre-crisis level by totaling 1.77 million French tourists last year, a figure that keeps the destination as "stable".
In North Africa, the country limits the breaks more than its Tunisian and Egyptian neighbors who saw respective losses of 28% and 47% during the same period. Last year, 985,000 French tourists traveled on vacation in Tunisia when they were only that 315,000 to set foot on Egyptian soil.
The ONMT required to develop a promotion more suited to the French market
While generating markets to Morocco have almost all experienced double-digit growth, only that of France recorded a slight decline. Moroccan professionals in the sector, most recently held a meeting with the Tourism Minister Lahcen Hadad. They called the comeback of the foundations on tourism. A wish more normal especially as the activity is riding a wave of recovery in this year 2013.
The figures given by the Office confirmed that the activity restarts the right foot. In fact, between January and August 2013, arrivals were as 7% compared to the same period of 2012, overnight stays by 9% and foreign exchange earnings by 2%, or 38.8 billion dirhams, such as LaVieEco stressed.
According to the same source, the tourism professionals want the office set up a new program to promote the French market. This should take into account the evolutions in the French market and which the "classic promotional stops responding."
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