The challenges of e-marketing in the promotion of sustainable tourism27/02/2011The Destinations Management Systems, what value for DMOs?Good going I start! My first post on my blog. As said Olivier Roland, do not see fear, a beginner interested in other beginners and expertise comes in as ...So today I play the game of SGD implantation for EMT and interested in their importance in the promotion of tourist destinations.So ... 1: But what is the EMT?DMOs are of Destination Management Organizations. As defined by the UNWTO (World Tourism Organization) http://www2.unwto.org/fr/destination/governance-study-fr: "This is a leading entity that coordinates the management of all elements integrating a destination (attractions, amenities, ease of access, transport, accommodation, etc.) and activities such as product development, marketing, and setting their prices. The EMT does link between the various authorities, stakeholders and interest groups. It also facilitates partnerships and synergies in the framework of a coherent strategy to improve the development, management and promotion of the destination.There are many types of EMT to the needs and specificities of each destination at national, regional and / or local level. "DMOs have an informational and promotional role. They are responsible for the development and promotion of tourism in their area and have a public body funded primarily by the state, although increasingly, the private sector supports. This is, for example, ASSET France, the Canadian Tourism Commission, ATR (Regional Tourist Association) in Quebec or the equivalent in France CRT (Regional Tourism Committee) to Tourist Offices etc.To coordinate their promotion and to differentiate themselves from their competitors, DMOs now incorporate more web 2.0 trends and used by visitors. Today a customer has the choice of the tool with which he will meet the information. It is better to multiply the information dissemination channels if an EMT wants to reach as many potential tourists.This is where we talk about the Destination Management Systems.So ... 2: What is OMS?Buhalis and Spada (2000), defined as: "a set of information about a destination, which is accessed interactively." Thus we speak of websites or platforms such as Facebook, Twitter, Blogs etc. which are powerful and effective marketing tools.Tourists today have adopted the 2.0 Tourism and consult wikis, blogs, comments on social networking sites, social networks for information and institutional bodies have no other choice but to invest these tools.As Jean-Luc Boulin (Mission Director of tourism offices and tourist country of Aquitaine, France) http://www.revue-espaces.com/librairie/7336/tourisme-web.html, these organizations can clearly act only on food and updating their information. Because they have an official status and that visitors need them to verify their information (upstream they have had on other sites), they need to be present everywhere and to provide information to quality. This is what tourists expect. Do not confuse the roles, guests hoping to discuss on their websites but have an official information, clear and unequivocal.The day before all other informational sites is important because it allows to monitor the information circulating on the destination and rectify if they do not value.
And ... 3: A communication strategy example, the blog of CDT (Departmental Tourism Committee) of the Bouches-du-RhôneCDT_bouches_du_rhone_blog.jpgTDC of Bouches-du-Rhône for example, in the south of France, has relied on a blog to interact with visitors and enhance the territory. Through fictional characters, all with a passion, visitors can discover the heritage of the region and have accurate information. In addition, the key idea is that we allowed the people themselves to speak on this that drive them to stay living here. Thus, visitors only see no falsehood in speech.The blog has now become a reference for foreign tourists and residents in planning their holidays.TDC wanted to ensure promotion of an authentic stay in the region without folklore, simple fact dating.This blog is an important component of http://www.visitprovence.com/et website provides additional information.The websites of DMOs are essential tools in the tourism development of a destination.The capacity of DMOs to adapt to new technologies and incorporate innovative tools like Flickr, TripAdvisor, Facebook, Twitter in their communication strategies will make the difference and affect the image of the destination.
References:BÉDARD François (2011). "The destination management organizations and destination management systems." Internal document, 31 p.DESVIGNES Claudine LEENHARDT-SALVAN Mylène (2008). "Tourism and Web 2.0" Paris: Review-Space Tourism and Recreation, 30 p.Morand and Jean-Claude Mollard Brice (2008). Tourism 2.0. Paris: Editions M21, 238 p.World Tourism Organization (2005). "Assessment and development of websites. The electronic monitoring system destination sites." Madrid: WTO, 51 p.PÉLOQUIN, Claude (2006). "A look at the destination management organizations". Montreal: Tourism Intelligence Network. Available at http://veilletourisme.ca/2006/05/17/un-regard-sur-les-organisations-de-gestion-de-la-destination/:
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